3×The Sellence Blog.
Field Notes on Persuasion.
Case studies, field notes and longer reads on how deals move over text. Written by the people running it.
Libra: 3× Sales per Agent in 90 Days, No New Headcount.
Israel's top-rated digital insurer ran a controlled A/B test on its own sales floor. The team running on the model reached 3x sales per agent in 90 days, starting from behind.
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From Cart to Close: What a Thread Does That a Coupon Can't.
An abandoned cart is a paused decision. The brands recovering them are rarely the ones with the loudest discount.
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Why Online Shopping Feels Lonely.
High-AOV B2C buyers bounce because nobody answered the question they were too unsure to type. The product is usually fine.
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The Psychology of Discounting: Why Your Offers Stop Working.
A 10% discount used to move a hesitant buyer. Now it moves your margin and your pricing power. The buyer is waiting for an answer to a question.
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SMS, the Quiet Weapon B2C Teams Keep Underestimating.
Email reply rates collapse. SMS reply rates don't. The difference is timing.
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SMS Compliance: A Practical Guide for B2C Operators.
Most SMS rules read like a tax form. This one covers what breaks in production.
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How AI Is Changing B2C Sales, and What Isn't.
Follow-up cadence and personalisation depth change. The buyer's need to feel heard stays.
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