Redefining B2C Sales:
LIBRA Insurance 2X Sales Per Agent and Boosted Renewal Rates With SELLENCE
Meet Libra
Libra Insurance, a publicly traded company on the Tel Aviv Stock Exchange, is one of Israel’s leading insurance companies. It offers a range of insurance products, from car and home insurance to business and travel insurance. But what sets Libra Insurance apart is its commitment to its customers. It offers personalized insurance, quick claim settlements, 24/7 availability, and profit-sharing through a digital wallet.
There’s a reason Libra Insurance is many people’s go-to insurer. It has been ranked first for customer satisfaction and has been awarded the prestigious Product of the Year award for three consecutive years. Combining a dedication to cutting-edge technology and unparalleled customer services, Libra Insurance is, in many ways, in a league of its own.
Boost renewal rates & agent productivity
The Challenge
Libra Insurance noticed that phone calls were becoming less effective. Not only were their sales agents failing to boost renewal rates, but this approach was slowing down their sales team. They knew that text messages would be more effective and would free their sales agents up to concentrate on more important tasks, but they weren’t sure where to start. How could they shift to text communication without losing the human touch, and was it even possible to build rapport with a text message?
A streamlined approach to sales
The Solution
Switching to sales-by-text was a seamless and hassle-free process thanks to Sellence’s AI-based platform. And the results speak for themselves.
With Sellence-AI, sales agents received real-time prompts to help them:
- Overcome objections
- Reduce churn
- Negotiate
- Build rapport
Sellence in action:
More sales in less time
- Sellence agents doubled the number of managed leads (400 vs 900).
- Sellence agents increased their conversion rates by up to 4%.
- 1.5X sales per agent per day!
Sales supercharged
The Outcome
The impact surpassed anything Libra Insurance could imagine. Their sales team 2x their capacity and many sales agents broke their record for the number of sales per day.
Supercharged sales
Tap into Revenue Generating Moments
Knowing when to reach out is half the battle in sales. Sellence helped Libra sales agents identify the best times to contact clients. This could be before their insurance ends, when they’re viewing a specific product page or at other moments during the sales cycle.
Win More Sales With AI Backed Sales Conversations
Sales is both a science and an art. That’s why in addition to relying heavily on AI, our platform draws on psychology. This helped Libra sales agents understand how best to engage with prospects so they close more deals and increase renewals.
Empower Sales Agents
There’s a lot of juggling in sales. Combine that with sales targets and the pressure not to drop the ball, and most sales agents are overwhelmed and overworked. Libra’s sales agents mentioned that work became more manageable and far less stressful once they started using Sellence.
